When Jamba Juice, the category-defining leader in freshly blended-to-order fruit smoothies and juices, wanted to promote their seasonal products, they turned to MarComm PR to get the word out. We developed a comprehensive public relations program that targeted electronic and print media, as well as special events in specific markets. The results included a range of television appearances on NBC, CBS, ABC and UPN affiliates, radio interviews on morning drive-time shows and a list of newspaper placements, not to mention the numerous sampling opportunities.
When Pfeiffer Publishing, an imprint of Wiley (NYSE:JWa) (NYSE:JWb), wanted to boost their profile and become known as a leading resource for training, development and human resource professionals, it turned to MarComm PR. We designed a program that positioned the company’s employees and authors as experts in their field by establishing a regular flow of news and announcements, and capitalizing on trends in the marketplace. Tactics included national book launches, developing strategic partnerships to ensure product placements, and an aggressive PR campaign that produced extensive media coverage.
When Versata (NASDAQ: VATA), a provider of software and services that power enterprise solutions, wanted increased exposure, we designed and implemented a media tour for the company's CEO based around a new product launch that resulted broadcast coverage on TechTV, CNBC, Bloomberg Television and a number of print articles in targeted industry publications. The boost in visibility led to an increase in sales and partnerships for the quarter and just as importantly paved the way for a future news and announcements from the company which had been flying ‘under the radar’ for too long.
And when TIBCO (NASDAQ: TIBX), an enabler of Real-Time Business integration software, sought to breathe new life into its speaker program after months of inactivity, they brought on MarComm PR. After several months, the results included executive speaking slots at leading conferences including the Information Week 2003 Spring Conference, Integration Technologies Forum 2003, 2003 National Manufacturing Week, Tri-XML Conference 2003, as well as others.